Enhancing our brand safety capabilities: counterfeit and diverted medicines
Published on 22nd February, 2024
Protective Intelligence Network is strengthening its capabilities in safeguarding brand integrity concerning fake, counterfeit, and diverted medicine.
The detection of online counterfeit or diverted medicines is a critical endeavor in safeguarding public health and combating criminal activity.
As criminal groups increasingly resort to deceptive tactics to produce counterfeit medicines that closely mimic legitimate products, the risks to consumers become alarmingly high.
These counterfeit medications, designed to deceive both consumers and authorities, not only lack active ingredients but may also contain harmful substances such as paint, chalk, or even rat poison. The consequences of consuming these counterfeit drugs can range from offering minimal to no treatment for underlying medical conditions to posing immediate and deadly health threats.
According to the World Health Organization (WHO), counterfeit medicines contribute to tens of thousands of deaths worldwide annually, underscoring the urgency of addressing this issue.
Here below images of counterfeit drug manufacturing sites (Pfizer investigations)
Protective Intelligence Network in Singapore brings a wealth of expertise in leveraging advanced SOCMINT techniques for screening the web and exploiting multilingual social media intelligence platforms.
Through AI visual and semantic support, sophisticated algorithms and strategic monitoring, we have honed our ability to swiftly identify and track down counterfeit medicines proposed online, and the actors involved in the illicit trade of pharmaceuticals.
This includes pinpointing nonexistent clinics, fraudulent doctors, and illicit pharmacies that may be peddling counterfeit or diverted medicines.
With our expertise in screening the web and employing the latest social media intelligence platforms, we stand ready to support pharmaceutical companies in identifying and combating the proliferation of counterfeit and diverted medicines on online platforms.
